The original poster said the question came to mind after seeing a Billboard related post. While noting that they were not very familiar with girl groups, they wondered how LE SSERAFIM compares when considering factors such as digital music performance, touring, and overall recognition in North America.
The poster also questioned whether being under HYBE gives the group an advantage in the market, while mentioning NewJeans as another group they believed had achieved particularly strong results before their current hiatus.
Netizen Reactions
The sampled comments generally agreed that LE SSERAFIM is performing strongly in North America, particularly in touring, although several users felt there is no single fourth generation girl group that clearly dominates the market.
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