A recent post on the online community Nate Pann has drawn attention after estimating that an upcoming BTS world tour could generate between 2.8 trillion and 3 trillion won in total revenue.
The user broke down the estimated figures across several categories, projecting 1.5 trillion won from ticket sales, 800 billion won from merchandise, 400 billion won from Weverse online streaming, 200 billion won from theater live viewings and documentary content, and 100 billion won from tour sponsorships.
Additionally, the post suggested that the tour could potentially extend beyond 100 shows and reach an audience of 10 million attendees, drawing a comparison to Taylor Swift's tour scale.
Netizen Reactions
The sampled discussion on Nate Pann reflects a mix of awe, envy, debate over revenue proportions, and critical skepticism regarding corporate financials and fan benefits.
1. I'm just so jealous of BTS.
2. Taylor Swift is huge in North America and the US, but outside of that she doesn't have the same worldwide popularity as BTS. That's why BTS is so amazing.
3. They're seriously sitting on a pile of money. I'm just envious.
4. I had no idea merchandise sales made up such a large portion of the revenue.
5. Are they gonna share any of that with the fans?? The stock price is at rock bottom, are you a HYBE employee? Are you excited because you're getting a performance bonus or something??
6. It's basically locked in that all 7 members will walk away with at least 200 billion won each from their individual world tour settlements. After taxes and calculating the settlement ratio with HYBE, it's at least 200 billion won each ㄷㄷ Each of the 7 members' personal net worth is practically hitting 1 trillion won soon. Their domestic Forbes rankings are already massive, but since HYBE has overseas branches and international earnings aren't factored into the Korean Forbes list, what's reported in the Korean media isn't even half of BTS's actual revenue.
7. Taylor Swift made 3 trillion won just from ticket sales. World tour revenue statistics are usually based solely on ticket sales.
Source: Nate Pann
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